DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE SYSTEM FOR REAL ESTATE INVESTMENT MANAGEMENT IN BENIN CITY, NIGERIA
DOI:
https://doi.org/10.60787/jnamp-v67i1-346Keywords:
Big Data, Business Intelligence, Property Data, Property Investment, Real EstateAbstract
This study examined the willingness of real estate investment managers in Benin City to adopt business intelligence systems (BIS) for real estate investment management and the factors influencing the adoption of BIS in the study area. This was with a view to modelling the adoption of BIS by real estate practitioners in the study area. Questionnaires were distributed to 39 practising estate surveyors and valuers in Benin City to harness relevant data. Using multiple regression analysis, the study established willingness of the practising estate surveyors to adopt BIS. The primary predictive factors on adoption of BIS was profitability and outcome, skill and competence related requirements and process efficiency requirements. The study recommends sensitisation and demonstration of how BIS could result in improved profitability and investment outcome as this is the primary driving factor for BIS adoption in the study area.
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